'Cynics don't make it big in advertising.' 'Often, the medium calls for a rock-like commitment to puny, easily digestible ideas.' 'Here's a text that understands this facet of advertising and one that keeps its tone breezy and reporter-like; that's set across a wide canvas but one that never overstates its own importance,' says Sreehari Nair.
Prime Minister Narendra Modi's three-day visit to Britain has seen India and the UK agreeing on Rs 90,000 crore deals.
IFFCO is reaching out to the young Indian urban professional.
'To expect that he has a magic wand to resolve all differences and announce breakthroughs in all issues during his first visit to the US is to be unrealistic,' says Ambassador T P Sreenivasan.
It is imperative to invest in real time marketing, even at double speed.
'There was never really a doubt, but now it can be conclusively stated that the prime minister has unusual mental and physical stamina,' says Sheela Bhatt/Rediff.com who is covering Narendra Modi's visit to the United States.
America Inc tells Aziz Haniffa that Microsoft's new CEO validates what business leaders have long known - 'We need more Satyas travelling to the US'.
Despite all the controversies, the IPL's brand value hasn't diminished. Instead, says Harish Kotian/Rediff.com, the IPL made the BCCI richer by over Rs 3 billion!
The airline re-built the flight schedule and refunded passengers.
Senior science journalist, Dinesh C Sharma told rediff.com that the way ahead would require higher public awareness and discourse on these factors and building advocacy for reversing such government policies
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
'Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google,' Lary Page said.
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